When I joined the Pond Lehocky team in 2022, one of my primary goals was to maximize our partnerships, starting with the Philadelphia Eagles. This involved redesigning our creative strategy and developing innovative ways to promote our connection to the team in a city with such deep ties to the Eagles. I led a comprehensive creative overhaul of the partnership, which included the development of new billboards, bus shelter ads, merchandise, and annual social media campaigns. We collaborated with Jason and Kylie Kelce, Seth Joyner, and Freddie Mitchell as well as special media personalities like Walker Ward on various events and campaigns.

Creative Direction