Pond Lehocky sponsored the 25th Annual Gumball 3000 rally, requiring the transformation of a high-profile, 3,000-mile brand activation into a meaningful platform for charitable giving and mission reinforcement.

Strategy: Mission-Driven Visibility

As a leader in Workers’ Compensation law, the firm dedicated the entire activation to Kids' Chance of Philadelphia, an organization supporting families affected by work injuries. The strategy involved aligning the firm's core mission with high-impact, aggressive design for the rally car wrap and creating desirable merchandise where proceeds directly supported the charity.

Creative Execution

As Creative Director, I led the full creative process.

Rally Car Wrap

The car required a bold aesthetic for the global event. We utilized a high-contrast palette with dynamic patterns, prominently featuring the Kids' Chance logo and the focused message: "Driving for Families Affected by Work Injuries."

Branded Merchandise

Custom merchandise (hats, hoodies, decals) was designed to blend the brand's identity with racing graphics, serving as promotional tools and tangible fundraisers for Kids' Chance. I managed vendor relationships from initial wrap proofing to final apparel production.

Impact & Results

The campaign successfully achieved widespread exposure, reinforcing Pond Lehocky's commitment beyond legal services (Workers' Compensation, Social Security, Long Term Disability). The custom-wrapped vehicle generated significant social media and press content, boosting visibility for both the firm and Kids' Chance. The activation directly drove awareness and secured donations, supporting educational opportunities for children of seriously injured workers.

Creative Direction