In the middle of the 2024 season, Pond Lehocky finalized a long-awaited partnership with the Pittsburgh Steelers. With half of the firm’s partners and executive team being Pittsburgh natives, they were eager to take advantage of the partnership as soon as possible. In a span of about three weeks, I was able to design and produce Pond Lehocky stadium graphics for Acrisure Stadium, branded billboards, merchandise, and social media content to maximize the deal with the little time left in the season. I used valuable data from Geopath to pull OOH data and place billboards in the most effective locations, including a board promoting our Union Labor ties in front of the iconic United Steelworkers Union Building.

 

Creative Direction

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Bigger is better.

In 2024, alongside the launch of our Pittsburgh Steelers partnership, we seized the opportunity to claim the largest static billboard in the U.S.—Mount Washington in Pittsburgh, Pennsylvania. Our name now proudly lights up this iconic landmark, marking the beginning of a bold new era and solidifying our deep-rooted connection to Pittsburgh.